Within the Canadian startup and tech ecosystems, Alison Gibbins is known as “The Startup Whisperer” due to mentoring many startups on customer development, design thinking, growth hacking, and marketing. She has an eclectic background, having started out in management consulting, then switching to roles in direct and digital marketing at companies like Rogers, Medcan, OLG, Digital Cement, and TWG. Alison has also founded companies, including Simply Analytics, where they used predictive analytics to tell consumers what NOT to buy. She often mentors and give talks at MaRS, Techstars, Startup Weekend, and Startup Festival. In her spare time, she’s a passionate maker with a focus on 3D printing and IoT.